DIPLOMA IN STRATEGIC MARKETING
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Propose strategies through the design review, planning, implementation, monitoring and evaluation of plans and marketing programs, based on advanced knowledge and methodological tools.
Start :August 15
Occupancy: 15 students per group
Admission profile
Professionals and businessmen with activities related to brand development (strategic branding), sales, social, political and commercial advertising campaigns, research and innovation of new markets, graphic design, product positioning and repositioning.
Graduate Profile
Upon completion of the program, the graduate will be able to:
Propose strategies through the design review, planning, implementation, monitoring and evaluation of plans and marketing programs, based on advanced knowledge and methodological tools.
Curriculum Plan
Introduction to marketing
Consumer Psychology
Market Segmentation
Construction and brand development
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Requirements:
Internet access
Basic computer skills.
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Start
August 15, 2009
Length
5 Months
Space is limited to 15 places
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Costs:
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Contact
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Bauhaus University diffusion online
Direct extension
ventasenlinea@bauhaus.edu.mx
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